彷彿就在一夕之間,「成長駭客」(Growth Hacker)突然變成了網路圈的熱門名詞,不但行銷人朗朗上口,相關的課程陸續開設,連天下雜誌出版社也應景地推出了這本由萊恩.霍利得(Ryan Holiday)所撰寫的《成長駭客行銷:引爆集客瘋潮的新實戰力》一書。 A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
《成長駭客行銷》:打造永存的行銷機器
《成長駭客行銷》:打造永存的行銷機器
《成長駭客行銷》:打造永存的行銷機器
彷彿就在一夕之間,「成長駭客」(Growth Hacker)突然變成了網路圈的熱門名詞,不但行銷人朗朗上口,相關的課程陸續開設,連天下雜誌出版社也應景地推出了這本由萊恩.霍利得(Ryan Holiday)所撰寫的《成長駭客行銷:引爆集客瘋潮的新實戰力》一書。 A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.